If you say yes to ignoring him, you're a bully.
If you say no to participating because it's bullying, you're one in 25 not sucking up to your bosses. And you can't tell them why.
What would you do?
I should mention, it's ONE gift per person they get. Not 25 gifts for each person in upper management. That's why it's a big deal if one doesn't get anything from us.