ma na ma nah (chesh) wrote in thequestionclub,
ma na ma nah
chesh
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Is anyone else weirded out by the Hardee's ad campaign for their new "Western Bacon Thickburger"?

I mean, the name is weird enough, but the ads I've seen online!


For those of you that don't use yahoo mail and haven't been subjected to them every time you try to check your e-mail, a brief description:
Ad type a is a large panel, typically displayed to the side of the page's content. It's the one I see all the time. It is of a skinny blonde in tight jeans and a tight beige tank top (it looks like she's topless if you see it out of the corner of your eye). Her hair is mussed, and she's riding on of those bucking bronco things; her left hand is clutching the saddle between her thighs, and her right hand is holding what is presumably a Western Bacon Thickburger. The burger is positioned such that it seems she'll take a bite out of it at any moment, and her head is thrown back with her eyes closed and an ecstatic look on her face.
There is white text that reads "The New Western Bacon Thickburger," while slightly smaller text in yellow reads "CLICK FOR MORE ACTION ->"
The arrow's pointing pretty directly at her crotch, though given the copy and the picture, there's almost no way to lay it out so the arrow isn't pointing at her breasts or crotch.

There is a variant of this where mousing over the ad results in it shifting to another shot with her rocked back more. Mousing on and off the ad creates a very weird cheap .gif porn effect.


Ad type b is a banner and much less frequently seen. It is if close-up beauty shot of the same model with the burger raised to her face as she peers over it in a sultry manner. The copy reads, "CLICK TO SEE ME IN ACTION ->"


And I should probably note that these ads have much lower graphics quality than one would expect. That is, while the lettering is crisp, the photography looks like something taken as a still from a home video.
All in all, it's like they're trying to make it look like a porn ad!

[EDIT:] It's even more ridiculous to click on it. It takes you to http://www.westernthickburger.com -- this includes a video of the skinny blonde climbing on the bucking bronco thing and eating the burger in all kinds of suggestive ways. The copy reads:
Hit play to watch me work it.
Once you've had a good long look, don't be greedy. Pass this along to someone else who'll appreciate it.


Ack.

Am I just being a prude, or is this campaign really working to pique the prurient interest?
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