I work at a specialty grocery store, and today a customer asked me where it was. I showed her the right direction, and then she told me she didn’t know what it was. She thought it was a cheese or something. And a nearby customer said she thought it was bread. So I walked her over and showed her the prosciutto.
I’m slightly puzzled only because I thought most people knew what prosciutto was; I knew before I started working there. But let me know if you don’t. :-)