(brave) digital future of branding
a few questions to the community:
would you agree that the brands of the future will be more democratic? more open? or, rather, should be, to merely survive ?
do you think that brands (i.e., agencies behind them) will be able to become more dialogical, more multi-dimensional in their conversations (compared to the current top-down, patronizing way of today?)
do you think that opportunities of the new digital media (on-line connectivity of the people etc) can help brands (or will force them) to move towards co-creation/co-ownership of branding ?
please share your thoughts and any specific examples, evidence or signs of that development (or the opposite one).
would you agree that the brands of the future will be more democratic? more open? or, rather, should be, to merely survive ?
do you think that brands (i.e., agencies behind them) will be able to become more dialogical, more multi-dimensional in their conversations (compared to the current top-down, patronizing way of today?)
do you think that opportunities of the new digital media (on-line connectivity of the people etc) can help brands (or will force them) to move towards co-creation/co-ownership of branding ?
please share your thoughts and any specific examples, evidence or signs of that development (or the opposite one).