|(brave) digital future of branding
||[Nov. 10th, 2002|11:08 am]
The Question Club
a few questions to the community: |
would you agree that the brands of the future will be more democratic? more open? or, rather, should be, to merely survive ?
do you think that brands (i.e., agencies behind them) will be able to become more dialogical, more multi-dimensional in their conversations (compared to the current top-down, patronizing way of today?)
do you think that opportunities of the new digital media (on-line connectivity of the people etc) can help brands (or will force them) to move towards co-creation/co-ownership of branding ?
please share your thoughts and any specific examples, evidence or signs of that development (or the opposite one).