I tend to avoid brand names, because I know that a big part of the price is the cost of the advertising that gets me to buy the food. I mean, putting together a food for dogs that gives them what they need isn't rocket science, is it?
So is it okay to go with the cheapest? I tend to think it makes sense to go with the brands at feed stores because, hey, farmers want their animals to stay healthy but also want the best bang for their buck. But what do I know?