I'm applying to a job in the verbal department of a marketing/branding agency. The position consists of working within a creative team to craft names of brands and slogans. They're obviously looking for someone who can write well and is good with words.
They want me to submit writing samples, but they don't specify what kind of writing they want to see. What do you think they want to see and what would you send if you were applying to a job of this nature? I'm guessing NOT a college paper.