(* )(* ) (peach_blow) wrote in thequestionclub,
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peach_blow
thequestionclub

Have you heard about Louis CK's experiment?

He released a comedy special directly on his site for $5, with no DRM protection or any sort of restrictions on the video file, and asked people not to pirate it. Within a week he had made $1 million, entirely for himself, as he hadn't used any middlemen or gone through a company. He had barely expected to break even for production costs ($170,000).

Why do you think something like this worked, when pirating it would have been so insanely easy?
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