If you do care, what do you look for in your toothpaste? Flouride? Baking soda? Minty freshness?
When it says "extra whitening", do you believe it is in fact doing something to help whiten your teeth?
And how about your toothbrush?
Do you take time to select a specific shape/curve?
OR do you just buy because you like the color, or its cheap?
Does this post make you want to go brush your teeth now???